Monday, November 12, 2012

Long Run Costs and Economies of Scale

If I had the chance to run a business it would be a liquor store. It seems that alcohol is always in demand and would probably be a safe bet if the business was run correctly.
I would start with one small location in a well populated neighbourhood or a busy urban area such as a downtown street with lots of pedestrian traffic. Depending how that location does, there would be interest in expanding the business and opening new locations. How far beyond the city the business would expand again, depends on the success of the business. I would offer a delivery service to homes and parties.
The market is aimed at people who are at the legal drinking age in the province. In the province of Alberta that would be 18.
Opening a new business certainly has its costs. Some examples of fixed costs would be licenses, permits, costs related to the buildings such as utility bills and rent, and salaries.  Long run costs would be the products sold in store. Obviously we would need to look at the size of the store and see how much liquor would be right for the space.
A great example of a successful local liquor store would be Crowfoot Liquor. Their original location is in the Crowfoot area and has now seven stores in the city of Calgary and has locations outside of the city. This is a great strength and the company is working in their economies of scale. They have weekly promotions, so this can help the store decide which products are worth keeping and if there is a preference in price or brand. A weakness of theirs is that they do not offer a delivery service.

http://www.crowfootliquor.com/

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